Business

Case Study Format for Canadian Business Schools (Ivey, Rotman, Schulich)

The case study format Canadian business schools expect — with section-by-section breakdown.

📅 January 25, 2026 ⏱ 4 min read 🏷 Business

Canadian business schools — Ivey, Rotman, Schulich, Sauder, Desautels — share a common case study structure. Here's the format.

1. Executive summary (1 paragraph)

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FAQ

How long is a typical Ivey-style case analysis?

8–15 pages including exhibits, double-spaced. Executive summary first, full analysis second, exhibits appended.

Do I need Excel exhibits for a case study?

For Rotman, Ivey, Schulich, and Smith — yes, almost always. Quantitative exhibits are the difference between a B+ and an A.

What frameworks do Canadian MBA professors expect?

Porter's Five Forces, SWOT, PESTEL, BCG Matrix, and McKinsey 7S are the most common. Use 2–3 per case, not all five.

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